Has your business been around for more than a few years? Does it have an impressive history of growth and achievement? A timeline can be a great addition to your About Us page. Include all the relevant milestones and details about your business.
We believe that business wisdom can come from an intern in the marketing team just as much as it can come from the head of a seasoned CEO with decades of experience under their belt. The marketing tactics you shared with me took our small family-owned restaurant from zero at startup to well over $1 million annually. Honestly, I never expected to get to that level or do it so quickly. When we started out nine years ago, our accountant couldn’t believe how well we were doing for a new venture. Anchor text for the back link must be relevant to the topic.
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Think about revisiting your About Us page to add in those numbers once you’ve established a track record. Answering those questions and more is a tall order, but one you should approach with enthusiasm. After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome. But you’ll need to do it tactfully, and that’s the tricky part.
Another client is a former coal miner who wanted to start an internet business and get out of mining, but he didn’t know what to sell. One day he was shopping at a Macy’s department store and passed an eye-catching display of crystal figurines. For some reason, the picture of those crystal pieces stayed in his mind. Write about your hobby on your About Us page, giving visitors an opportunity to get to know the real you.